Distribution

At Global Reserve Distribution, we provide full coverage across Minnesota, servicing more than 1,400 retail locations through our dedicated sales representatives and drivers. While liquor stores are our largest channel, we also serve smoke shops and on-premise accounts, giving our brands broad, multi-channel exposure.

We’ve made a strategic choice to focus exclusively on a specialized, highly regulated, and fast-growing category — allowing our team to build unmatched expertise, strong retailer relationships, and a clear understanding of the market.

Our online wholesale portal lets customers place orders anytime, browse our full portfolio, view past orders, and clone previous orders with a single click — making reordering fast and accurate. And while the portal offers unmatched convenience, every customer still has a dedicated sales representative, because we know personal relationships are at the heart of great partnerships.

Merchandising

Our dedicated merchandising team is on the road every day, covering the entire state to ensure our brands stand out where it matters most — on the shelf. From rotating and stocking inventory to facing cans and securing prime shelf placement, our merchandisers handle the details that drive sell-through and visibility.

We don’t let point-of-sale materials gather dust in a warehouse. The displays, signage, and promo items you send us are actively placed in stores and in front of customers — where they belong.

Our merchandisers work closely with our sales reps and drivers, creating a seamless in-store experience that delivers real value to retailers and real results for our brand partners.

Samplings/Tastings

We understand the fastest way to build loyalty in this category is simple: liquid to lips.

Unlike most distributors, we take an active role in driving trial and engagement. Our in-house team of trained brand ambassadors is available to support your sampling and pouring events, helping introduce your products directly to consumers. We also partner with multiple trusted third-party event teams to expand our reach and capacity even further.

Just schedule a pour — we’ll handle the rest. Our sales reps also actively promote tastings with retail partners to ensure your brand gets the attention it deserves.

This level of support may be rare in distribution, but we don’t see ourselves as just a logistics partner. We’re in this with you, and we’re invested in your success.